Wednesday, April 9, 2008

Casino Psychology

All casinos are designed to be a colourful noisy sensory overload. All the bells, whistles and furnishings have one purpose : to separate you, the gambler, from your money.

The most ubiquitous games of chance in average casinos are slot machines, and casinos make excellent use of them. When someone wins, alarms ring and coins fall with a thunderous crash into a metal basin designed to be as loud as possible. The bigger the win, the more sustained the alarm. These sounds are sure to make the most seasoned gambler salivate as he dips eagerly into his pocket and seek the nearest slot machine.

At table games, crisp ten dollar notes become stacks of colourful plastic, it gives the impression taht they are not real money. Losing a few plastic chips don't matter, do they?

The casino psychology also affets the time-space continuum, because clocks are NEVER visible in Casinos, unless you look inside the workers in the Casino "cages" where winnings are gathered. You won't even know if it's day or night. Windows are scarce as royal flushes in most casino.

And human nature always helps casinos too, it is not surprising that losing big time is silent and hushed, while winning a small amount is louder than an army. And everyone loves a winner and crowds around him/her.

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